Well, another year has passed where the petty pranks are accepted as the norm…but over the last few years, April Fools Day has become a vehicle for many businesses to use digital marketing in order to capture the attention of their potential customers in a playful nature.
Like SuperBowl commercials, it has become a mission for many organisations with a presence online to construct the best prank that incorporates their business for additional exposure.
In my opinion, IKEA, Punters.com and PornHub (sorry) constructed brilliant pranks that ultimately had the public sharing to their friends, thus, spreading exposure to brand names and values.
It is not uncommon for businesses to use internationally recognised days to promote their business. International Women’s Day recently is one the springs prolifically to mind, or even Mothers/Fathers Day, as well as Valentines Day, are used to promote certain intricacies of their business through digital methods.
Here, even the prestigious tennis tournament Wimbledon is seen promoting #nationalpuppyday, something that is totally irrelevant to tennis but would increase the exposure of the tournament.
Do you have any favourite April Fools Day pranks where companies constructed a prank on you?
Have you seen organisations promoting internationally allocated days in order to increase their exposure?
Let me know your thoughts.