We Melbournians are constantly on the lookout for something new to try, and creative to do with ourselves. This city seems to be going through an extraordinary energisation that is continually challenging business owners to come up with something new and innovative that will excite the people of Melbourne.
For me, currently, ‘Holy Moly’ is the City’s new cultural craze. This venue is a mini golf course with an attached cocktail bar which offers part mini-golf kitsch and part pop-culture explosion on Melbourne’s busy Collins Street.
“There are mini-golf courses out there already, and alcohol isn’t exactly a groundbreaking revolution, Tim”, I hear you asking. No, but the way that they have infiltrated Melbourne’s social media scene is quite simply brilliant.
First, the venue appealed to popular Melbourne organisation Broadsheet that Melbournians often turn to online in order to find out what is cool and trendy in the city.
See Broadsheet Article: https://www.broadsheet.com.au/melbourne/food-and-drink/article/holey-moley-opens-cbd
From here, visitors were able to see how different and trendy such venue was, offering and innovative experience with cultural references, constantly available for customers to post to their own social media accounts.
Personally, Holey Moley has boomed into my news feed with many of my online friends attending the venue for work parties, birthday parties and the occasional date, while all posting such content to their own accounts – because this is the trendy thing to do.
Have you seen or visited this venue too? Is there another example of a restaurant or venue that has features that encourage you to post to your own social media channels and therefore contribute to their digital marketing? Do you think this is a successful method for businesses who want exposure? I would love to know your thoughts!